My one and only class in marketing came in my college days, and I hate to tell you how long ago that was, but my love of the business world probably began with that one class. I am now able to use some of those ideas to expand my own marketing plan. When the idea of appreciation marketing came my way, I was sold immediately. Appreciation is not a new concept. We have been trained to appreciate and thank our parents, our teachers, our friends, our family, and spouse. However, attaching the word marketing to appreciation brings another dimension to the whole concept of appreciation for … [Read more...]
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