We all have memories of mom drilling us on the importance of sending grandma or Aunt Sue a thank you card after receiving a gift. By the time we become adults, this important point of etiquette is deeply engrained in our psyche. We would never consider not sending a thank-you note when appropriate. So why do so many people leave their good manners at the door when they go to work?
In this age of high tech products and services, the sending of a hand written thank you card seems antiquated. For the businessperson, this is an essential part of completing the circle of doing business with people we know, like, and trust. I am a huge believer in the thank you note. Bob Burg, author of countless business building and life enhancing success books like Endless Referrals, The Go-Giver, and Go-Givers Sell More, also campaigns for the thank you note.
The thank you card is very appropriate after every meeting with a client or prospective client. It is part of appreciation marketing that is so important to how we do business and how we create new business.
In order to keep top-of-mind awareness of you and your product, your card should include the following:
- Your picture. I know that sounds a bit vain, but you will always be remembered.
- A short statement about how you can assist the client, such as “A Second Look before You Book” — an assist statement from a travel agent to a client.
- Your contact information. (Keep it brief.)
- A short sentence or two thanking them for their time.
- A short sentence or two stating that you can now act as a referral agent for them because of the meeting. (This may not be appropriate in all cases.)
- Your signature
Your card should not include:
- Any hints about solicitation
- Your business card
- Referral requests
Send the card out immediately after the meeting. You will be amazed with the results.
About the author:
Sharon Lagina comes equipped for the business world with a Bachelors degree and Masters degree in education. She is a certified ISO QS 9000 quality auditor. With those experiences, Sharon is focusing on appreciation marketing.
Sharon is the 2010 Ambassador of the year for the Dearborn Chamber of Commerce and a manager for SendOutCards.